In the fall of 1992 Rob van Doeselaar settled in New York City. Initially his main theme was the making of "the World's most famous painting" or "the World's greatest painting", because in this competitive city people have the strong desire to be nothing less than "the Best in the World". Empire State Building is the "World's most famous building" and Macy's is "the World's largest store". Mario Cuomo, State Governor at that time, called New York City one day after the bombing of the World Trade Center in February 1993 "still the safest city in the World", because it was protected by "the best police force in the whole World". So, Rob made his “World's greatest paintings”. To give the theme a twist, he showed two or more greatest paintings next to each other or calling them World’s Greatest Painting no.X. After all, the inner motivation of an artist should be to produce the best piece in the world everytime.